Buying and selling a home requires a professional touch to follow the ins and outs of the real estate market. A prospective homeowner may be drawn in by flashy sales presentations and slick talking from just about anyone who claims to be a sales agent. Unfortunately, not every real estate agent is a REALTOR®. This is the mark of a true professional, and everyone should want to work with one of these specially trained agents.
What is so special about working with a REALTOR® compared to another real estate agent? First and foremost, they have a lot more to offer their clients than other competitors in the field. Take a look at a few of the reasons REALTORS® are set apart as a step above the rest.
REALTORS® have access to ongoing training and certifications
You want your real estate professional to be fully trained and knowledgeable about the industry before you decide to work with them. Many real estate professionals take their initial classes but never do much more. The best part of hiring a REALTOR® is that they have access to ongoing training classes and even specialty certifications to keep improving their service to clients. They also have an extensive knowledge base that was developed to help them tap into this information whenever they need it.
They adhere to a higher moral code
Everyone who bears the REALTOR® logo takes an oath to uphold a standard code of ethics. This requires them to treat every party fairly and to deal honestly with clients in all transactions. You might hope that every real estate professional would adhere to this code of ethics, but that may not be the case. Other agents are not be bound to any moral or ethical code to practice real estate in a way that looks out for your best interest.
You would be hiring a full-time professional
How many real estate agents do you know who work part-time or just on the weekends? They may not be able to provide you with the level of service that you are hoping for when you make such a large purchase or sale. On the other hand, professional REALTORS® are constantly investing in their business and working it full-time to make the most of that investment. These professionals know what a difference it can make to pay for online distribution systems, home staging, and professional photography. They know that an initial investment often pays off for them and for their client when the deal is done.
REALTORS® are willing to make an investment
There is a cost associated with registering to be a REALTOR® compared to another real estate agent. It costs just $500 per year to gain access to the benefits and training available through this program. Wouldn’t you rather entrust your property to the care of a professional who makes a worthwhile investment in their own professional status?
Here at Pyramis Company, we are a part of the San Antonio Board for REALTORS®, the Texas Association of REALTORS®, and the National Association of REALTORS®. We can provide you with the professional services you need for your rental property management services. Give us a call today to see how we can help you!